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				<div style="text-align:left;margin-bottom:20px;">  		</div><span itemprop="name" class="title">Bücher und Buchhändler<br></span><span class="subtitle">Marktplatz für Unterhaltung und Information - Zwischen Logistik und Erlebniswelt - Wege vom Autor zum Käufer - Berufe im Buchhandel und in der Literaturvermittlung - Buchhändlerische Handelsgegenstände und Zusatzsortimente<br></span><p>Autoren:<br><span itemprop="author" class="author"><b>Wolfgang Ehrhardt Heinold</b></span></p><p>Verlag:<br><b itemprop="publisher">Bramann Dr. Klaus-Wilhelm</b>&nbsp;&nbsp;<a onclick="SearchPublEnt(62001)" href="#">Weitere Titel dieses Verlages anzeigen</a></p>		
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<span class="notbold">Auflage: </span>5., vollst. neu bearb. A<br><span class="notbold">Erschienen: </span>März 2007<br><span class="notbold">Seiten: </span>239<br><span class="notbold">Sprache: </span>Deutsch<br><span class="notbold">Preis: </span>17.90 €<br><span class="notbold">Illustration: </span>Zahlr. farb. Abb., Graf. u. Übersichtstab.
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						<div class="right-td"><span class="notbold">Ma&szlig;e: </span>237x162x19<br><span class="notbold">Einband: </span>Gebundene Ausgabe<br><span class="notbold">Reihe: </span>Edition Buchhandel<br><span class="notbold">ISBN: </span>9783934054264			</div>
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						<p><blockquote><table-sv><br /><a name=A><font><b>A</b></font></a></table-sv><p style="margin: 0px; padding: 0px;">Abholfach 168 <br />Akademie des Deutschen Buchhandels 146, 176 <br />Alfred-Kerr-Preis für Literaturkritik 158 <br />Ambulanter Buchhandel 37 <br />ANABEL (Automatisches Nachbestellsystem) 95f <br />Antiquariat 25, 42-46, 139, 169, 199 <br />AKS (Arbeitskreis kleinerer Sortimente) 34f, 77 <br />AUB (Arbeitsgemeinschaft unabhängiger Buchhandlungen) 77f <br />Audio Books, siehe Hörbücher <br />Audiovisuelle Medien 200 <br />Ausbildung 175-182 <br />Außenwerbung 111 <br />AWS (Arbeitsgemeinschaft wissenschaftlicher Sortiments- und Fachbuchhandlungen) 35 </p><br /><a name=B><font><b>B</b></font></a><p style="margin: 0px; padding: 0px;">Backlist 147 <br />BAG 100, 127, 143 <br />Bahnhofsbuchhandel 46f, 103 <br />Barsortiment 94, 127-132 <br />Barsortimentskatalog 183, 217 <br />Beischlüsse 135f <br />BELAMI 95 <br />Belletristik 193f <br />Berufe im Buchhandel 163-182 <br />Besorgungsgeschäft 84, 92, 94, 136, 203 <br />Bestellwesen 93-96, 99, 124, 126, 130, 132-134, 168<br />Bestseller 145, 150f, 203<br />Betriebskosten 91<br />Betriebsvergleich 85-91<br />Betriebswirtschaft 84-91<br />Bezug im Buchhandel 87, 127-132<br />Bibliografische Datenbanken 130-132, 209-218 <br />Bibliophile Antiquariate 44f <br />Bibliothekswesen 175, 221-224 <br />BKG (Buchhändlerische Kredit-Garantiegemeinschaft) 143 <br />Bonus 97 <br />Börsenblatt 25-27, 148f <br />Börsenverein 25-27, 58, 139, 155-162 <br />Branding 123 <br />Bucherhaltung 221 <br />Buchgemeinschaften 40-42, 27 <br />Buchhändler-Typen 184f <br />Buchhändler heute 150 <br />Buchhändlerische Informationsquellen 145 <br />Buchhandelsgeschichte 21-27, 70f <br />Buchjournal 112, 152 <br />Buchmarkt 150 <br />Buchmesse 23-25, 153 <br />Buchpflege 221 <br />Buchpreisbindungsgesetz 65f <br />Buchreport 150 <br />Buchtypen 183, 202f <br />Büchergutschein 120 <br />Büchersammler 134-136 <br />Büchersendung 68-70 <br />Büchersammelverkehr, Bücherwagendienst 126, 134-136 <br />Bücherzettel 133 <br />Bündelung 94f, 139 <br />Bundesprüfstelle für Jugendgefährdende Medien 59 <br />Bundesverband der Deutschen Versandbuchhändler 37 </p><br /><a name=C><font><b>C</b></font></a><p style="margin: 0px; padding: 0px;">CCG (Centrale für Coorganisation in Köln) 143<br />Codierungssysteme, international 140<br />Corporate Design (CD) 110f <br />Corporate Identity (CI) 110 </p><br /><a name=D><font><b>D</b></font></a><p style="margin: 0px; padding: 0px;">Datenbanken 209-219<br />Deckungsbeitrag 90, 97<br />Defektexemplare 102<br />Depotbuchhandlung 98<br />Deutsche Nationalbibliografie 211-215<br />Deutsche Nationalbibliothek 2llf Deutscher Buchpreis 158<br />Dienstleistungen 118-122, 132<br />Direktgeschäft 36<br />Direkt-Marketing 36, 109, 113f<br />DOI 142<br />Durchlaufgeschäft 87 </p><br /><a name=E><font><b>E</b></font></a><p style="margin: 0px; padding: 0px;">EAN (European Article Number) 14lf <br />E-Books 207f <br />eBuch 34f, 77, 95 <br />EDI FACT 94 <br />Editionsformen 185-187 <br />EDV 98-100 <br />Eigenauslieferung 138 <br />Eigenkapital 91-100 <br />Einbandarten 185-187 <br />Einkauf 92-104 <br />Einzelbestellungen 94f <br />ekz.bibliotheksservice 224 <br />Elektronisches Publizieren 183 <br />ELS (Elektronischer Lieferschein) 13C <br />Erfahrungsaustausch 154 <br />Erfa-Gruppen 86, 139, 154 <br />Erlebnisbuchhandel 79, 80-83 <br />Erster Sortimenter 167 <br />Erstverkaufstag 103 <br />Europäischer Buchhändlerverband (EBF) 157<br />Europäischer Verlegerverband (FEE) 157<br />Export 47, 136f</p><br /><a name=F><font><b>F</b></font></a><p style="margin: 0px; padding: 0px;">Fachbücher 199<br />Fachbuchhandel 139<br />Factoring 138<br />Fernabsatzgesetz 61<br />Fernunterricht »Grundwissen Buchhandel« 180f<br />Fiction 183-228<br />Filialisierung 30f, 72-78, 109<br />Firmenkunden 169 <br />Fortsetzungen 168, 200, 204-207<br />Franchising 32f, 109<br />Frankfurter Buchmesse 153<br />Freiexemplare 96 <br />Friedenspreis des Deutschen Buchhandels 155, 158<br />Frühjahrsreise 145<br />Full-Service-Dienstleister 138 </p><br /><a name=G><font><b>G</b></font></a><p style="margin: 0px; padding: 0px;">Gebrauchtbücher 46 <br />Gegenstände des Buchhandels 184-191 <br />Gehälter im Buchhandel 87, 170f <br />Gemeinkosten 90 <br />Gemeinschaftseinkauf 95f <br />General Interest 91 <br />Gesetze und Vorschriften 57-62 <br />Großflächenbuchhandlung 31f, 145 <br />Grossisten 17, 47, 140 <br />Grundmärkte 104, 108f, 189 <br />Grundrabatt 128 <br />Gutenberg 21, 22f </p><br /><a name=H><font><b>H</b></font></a><p style="margin: 0px; padding: 0px;">Handelsregister 57<br />Handelsspanne 87<br />Handelsvertreter 147<br />Hardcover 150, 186<br />Herbstreise 145<br />Hörbücher 184<br />Hörbuchverlag 139 </p><br /><a name=I><font><b>I</b></font></a><p style="margin: 0px; padding: 0px;">IBU (Informationsverbund Buchhandel) 143 <br />ILN (Internationale Lokations-Nummer) 140, 143 <br />Import 47, 136f <br />Index 59 <br />Informationsquellen 144-153 <br />Interessenvertretungen, Zusammenschlüsse 33-36, 76-78 <br />Internationale-Buchhändler-Vereinigung (IBV) 157 <br />Internationale Codierungssysteme 140 <br />Internationale-Verleger-Union (IVU) 157 <br />Internetbuchhandel 36-38, 103, 136, 1 69f <br />Inventur l01f <br />ISBN 127, 140-143 </p><br /><a name=J><font><b>J</b></font></a><p style="margin: 0px; padding: 0px;">Jahreskonditionen 96f </p><br /><a name=K><font><b>K</b></font></a><p style="margin: 0px; padding: 0px;">Kalender 202<br />Kapital 98, 100f<br />Katholischer Medienverband 35<br />Käufermarkt 67f<br />Käuferverhalten 56, 105f<br />Kaufkraft 18-21<br />Key-account-Manager 147<br />Kinder- und Jugendbücher 195f<br />Kolportagebuchhandel 26<br />Kommissionär, buchhändlerischer 124-126<br />Konditionen 22-25, 96-98<br />Konzentration im Buchhandel 16f, 71-78, 104<br />Kostenmanagement 90 <br />Krönersche Reform 25f, 62f <br />Kundenbedienung gespräche 116-118 <br />Kundenkarte 121f <br />Kundenwünsche bedürfnisse 116-118 <br />Kundenzeitschrift 152 <br />Kunstverlag 139 <br />Kunst- und Wissenschaftsfreiheit 58 </p><br /><a name=L><font><b>L</b></font></a><p style="margin: 0px; padding: 0px;">Ladendiebstahl 61<br />Ladengestaltung 80-83<br />Ladenhüter 203<br />Ladenpreis 25f, 62-70, 87, 90<br />Ladenschlussgesetz 60<br />Lagerpolitik 92-104, 87<br />Lebenszyklen 202-209<br />Lehrmittelverlag 139<br />Leihbüchereien/Leihbibliotheken 48<br />Leipziger Buchmesse 23, 153<br />Leipziger Platz 124, 144<br />Leseförderung 115f<br />Leser und Lesen 51-56<br />Lesezirkel 48<br />LG-Buch 34, 77, 95<br />Lieferanten im Buchhandel 131<br />Lieferantenkredit 92, 98, 100<br />Lieferwesen 124<br />Liquidität 90f<br />Literaturfreiheit 58f<br />Literaturgattungen 189<br />Literaturzeitschriften 152<br />Lizenzausgaben 42 <br />Logistik im Buchhandel 103f, 124-126, 140-144<br />Lokalvertreter 173<br />Longseiler 203</p><br /><a name=M><font><b>M</b></font></a><p style="margin: 0px; padding: 0px;">Management im Buchhandel 166f, 168f, 171-173<br />Mängelexemplare 43<br />Markenbildung 123<br />Marketing 14, 104-116, 227<br />Massmarket 39<br />Merchandiser 147f<br />Media-Daten 108<br />Medienneutrale Datenerfassung 208f<br />Medienkaufleute 174<br />Mietkosten 20<br />Mitarbeiterführung 172<br />Modernes Antiquariat (MA) 42f, 199f<br />Musikalienbuchhandel 45, 139 </p><br /><a name=N><font><b>N</b></font></a><p style="margin: 0px; padding: 0px;">Nachlässe 87 <br />Nationalbibliotheken 211-215, 218f<br />National Distributors 140<br />Nationalvertrieb 50, 140<br />Nebenmärkte 38f<br />Neuerscheinungsdienst 215<br />Non-Books 183, 201<br />Non-Fiction 183-228<br />Novitäten 202<br />Nürnberger Spielwarenmesse 39 </p><br /><a name=O><font><b>O</b></font></a><p style="margin: 0px; padding: 0px;"> Öffentlichkeitsarbeit 114, 158<br />Österreichische Besonderheiten 20, 66, 91, 99, 137, 161f, 181f, 218<br />Online-Marketing 108<br />Originalverlagseinzelrabatt 128<br />ORV (Optronische Remissionsverfahren) 103</p><br /><a name=P><font><b>P</b></font></a><p style="margin: 0px; padding: 0px;">Paperback 186 <br />Partie 96 <br />PBS (Papier- Büro- und Schreibwaren) 184<br />Personalkosten 16, 87, 90<br />Perthes 25<br />Portomodelle 97<br />PR (Öffentlichkeitsarbeit) 114, 158<br />Preisangabenverordnung 60<br />Preisbindung 12, 26, 62-70<br />Preisempfindlichkeit 67f<br />Preisklassen 67f<br />Preisschwellen 67f<br />Presse-Einzelhandel 17, 49f, 103<br />Presseerzeugnisse 63-65, 200<br />Pressefreiheit 58f<br />Presse-Grosso 47, 140<br />Pressevertrieb 140<br />Printing-on-Demand 183, 207f<br />Produkttypen-Matrix 204<br />Professional Interest 31<br />Programmvorschau 145f<br />Publikumsmarkt 14, 108 </p><br /><a name=R><font><b>R</b></font></a><p style="margin: 0px; padding: 0px;">Rabatt 25, 90, 96f, 128, 131<br />Rack-Jobber 38f<br />Ramsch 42<br />Ratgeber 169<br />Ratgeberverlag 39<br />Regalfertige Lieferung 129<br />Regalgroßhandel 139<br />Reisebuchhandel 139<br />Reiseliteratur 197<br />Reizpartie 96<br />Religion/Theologie 199<br />Remission 97, 102f<br />Reprints 42<br />Rezensenten 152, 175<br />Rohgewinn 87 </p><br /><a name=S><font><b>S</b></font></a><p style="margin: 0px; padding: 0px;">Sachkosten 90 <br />Saisonartikel 92 <br />Sammelrevers 63-65 <br />Schauwerbung 109f <br />Schlagwortkatalog 131 <br />Schnelldreher 92 <br />Schulbücher 198 <br />Schulen des Deutschen Buchhandels 164<br />Schule und Lernen 198<br />Schweizerische Besonderheiten 21, 67, 91, 99, 137f, 162, 182, 218f<br />Selten- und Vielkäufer 56<br />Sinus-Milieus 108<br />Skonto 98<br />Softcover 186f<br />Sortimentsbuchhandel 12f, 25f, 29-33, 139<br />Sortimentskommissionär 126<br />Spartenpapier 139, 158<br />Special-interest-Markt 30f, 108<br />Spezialisierung 109<br />Staffelrabatt 128<br />Steadyseller 203<br />Steuerarten 57f <br />Steuerungsinstrumente, betriebswirtschaftliche 84-91<br />Stiftung Lesen 53<br />Strukturwandel 13-15, 16 </p><br /><a name=T><font><b>T</b></font></a><p style="margin: 0px; padding: 0px;">Tarifverträge 170f<br />Taschenbuch 27, 186, 187f, 194f<br />Telefonmarketing 113<br />Theologie/Religion 199<br />Tonträger 200 </p><br /><a name=U><font><b>U</b></font></a><p style="margin: 0px; padding: 0px;"> Überzeugungs-Buchhändler 184f<br />Umsatz 17f, 49f, 90f, 191-202<br />Umsatzsteuersätze 68-70<br />Umtauschrecht 97<br />Unternehmerlohn 87<br />Urheber- und Verlagsrecht 25f </p><br /><a name=V><font><b>V</b></font></a><p style="margin: 0px; padding: 0px;">Valuta 97f <br />Verband Deutsche Bahnhofsbuchhändler 46f<br />Verband Deutscher Antiquare 45<br />Vereinigung Evangelischer Buchhändler und Verleger 35<br />Verkäufermarkt 67<br />Verkäuferverhalten 105f<br />Verkaufspsychologie 116-118<br />Verkaufsraum 80-83, 187f<br />Verkehrsnummer 127, 140, 142<br />Verkehrsordnung für den Buchhandel 139, 159, 184<br />Verlagsauslieferung (VA) 126, 138f<br />Verlagsbuchhandel 12, 174<br />Verlagskommissionäre 126<br />Verlagsrechte 208f<br />Verlags- und Urheberrecht, siehe Urheber und Verlagsrecht Verlagsvertreter, siehe Vertreter Verleger-Inkasso-Stelle 127, 144<br />Vermittlungs-Buchhändler 184f<br />Verpackungsverordnung 6lf Versandbuchhandel 26, 36-38, 103f, 139<br />Versandmaterial 90 51<br />Vielkäufer 55f<br />VLB (Verzeichnis Lieferbarer Bücher)118, 183, 215f, 127, 140<br />Vorschau 145f<br />Vereinfachte Remission 102f<br />VTO (Volltextsuche Online) 158</p><br /><a name=W><font><b>W</b></font></a><p style="margin: 0px; padding: 0px;">Wachstum 104f<br />Warenfluss 168f<br />Warengruppen 87, 90, 191-202<br />Warengruppensystematik 187, 190f<br />Warenhäuser 39f<br />Warentypologie 189<br />Warenwirtschaft 99f, 150<br />Weihnachtsgeschäft 90, 98<br />Weiterbildung 175-182<br />Welttag des Buches 114, 158 <br />Werbekostenzuschüsse (WKZ) 97, 113<br />Werbender Buch- und Zeitschriftenhandel (WBZ) 50f<br />Werbeverbot 59<br />Werbung 90, 105, 109-113, 172<br />Wertschöpfung 90<br />Wettbewerbsregeln 59f, 139<br />Wirtschaftliche Daten 16-21<br />Wissenschaftliche Antiquariate 45<br />Wissenschafts- und Kunstfreiheit 58 </p><br /><a name=Z><font><b>Z</b></font></a><p style="margin: 0px; padding: 0px;">Zahlungsbedingungen 97f, 131<br />Zahlungsverkehr 120f<br />Zeitschriften 200, 217f<br />Zeitschriftenagenturen 51<br />Zeitschriftenverlag 139<br />Zensur 26, 58f <br />Zielgruppen, Buchhandel 105f, 227f<br />Zielgruppensegmentierung 105f<br />ZVAB (Zentrales Verzeichnis Antiquarischer Bücher) 45f<br />Zwischenbuchhandel 126-139 </p></blockquote><br /><br /></p>
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