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				<div style="text-align:left;margin-bottom:20px;">  		</div><span itemprop="name" class="title">Bücher und Buchhändler<br></span><span class="subtitle">Marktplatz für Unterhaltung und Information - Zwischen Logistik und Erlebniswelt - Wege vom Autor zum Käufer - Berufe im Buchhandel und in der Literaturvermittlung - Buchhändlerische Handelsgegenstände und Zusatzsortimente<br></span><p>Autoren:<br><span itemprop="author" class="author"><b>Wolfgang Ehrhardt Heinold</b></span></p><p>Verlag:<br><b itemprop="publisher">Bramann Dr. Klaus-Wilhelm</b>&nbsp;&nbsp;<a onclick="SearchPublEnt(62001)" href="#">Weitere Titel dieses Verlages anzeigen</a></p>		
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<span class="notbold">Auflage: </span>5., vollst. neu bearb. A<br><span class="notbold">Erschienen: </span>März 2007<br><span class="notbold">Seiten: </span>239<br><span class="notbold">Sprache: </span>Deutsch<br><span class="notbold">Preis: </span>17.90 €<br><span class="notbold">Illustration: </span>Zahlr. farb. Abb., Graf. u. Übersichtstab.
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						<div class="right-td"><span class="notbold">Ma&szlig;e: </span>237x162x19<br><span class="notbold">Einband: </span>Gebundene Ausgabe<br><span class="notbold">Reihe: </span>Edition Buchhandel<br><span class="notbold">ISBN: </span>9783934054264			</div>
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						<h1><a href="_9783934054264_inhalt.html">Inhaltsverzeichnis</a></h1>
						<p><table border="0" style="width: 100%; text-align: left;" class="htmltd"><tbody><tr><td colspan="7" style="line-height: 4px; font-size: 4px;" class="htmltd"></td></tr><tr><td colspan="7" style="padding-bottom: 10px; font-weight: bold; text-align: left;" class="htmltd">Inhalt</td></tr><tr><td colspan="7" style="line-height: 4px; font-size: 4px;" class="htmltd"></td></tr><tr><td style="vertical-align: top; font-weight: bold;" class="htmltd">1</td><td colspan="5" style="vertical-align: top; font-weight: bold;" class="htmltd">Marktplatz
für
Unterhaltung
und
Information
-
die
Buchhandlung
als
Mittler
zwischen
Autoren,
Verlagen
und
Lesern</td><td style="text-align: right;" class="htmltd"><span style="font-weight: bold;">9</span></td></tr><tr><td colspan="7" style="line-height: 4px; font-size: 4px;" class="htmltd"></td></tr><tr><td class="htmltd"></td><td style="vertical-align: top;" class="htmltd">1.1</td><td colspan="4" style="vertical-align: top;" class="htmltd">Der
Buchhandel
und
sein
Markt</td><td style="vertical-align: top; text-align: right;" class="htmltd">12</td></tr><tr><td class="htmltd"></td><td style="vertical-align: top;" class="htmltd">1.2</td><td colspan="4" style="vertical-align: top;" class="htmltd">Wirtschaftliche
Daten
und
Fakten
zum
Buchhandel
in
den
deutschsprachigen
Ländern</td><td style="vertical-align: top; text-align: right;" class="htmltd">16</td></tr><tr><td class="htmltd"></td><td style="vertical-align: top;" class="htmltd">1.3</td><td colspan="4" style="vertical-align: top;" class="htmltd">Die
Geschichte
des
Buchhandels</td><td style="vertical-align: top; text-align: right;" class="htmltd">21</td></tr><tr><td class="htmltd"></td><td style="vertical-align: top;" class="htmltd">1.4</td><td colspan="4" style="vertical-align: top;" class="htmltd">Die
Vertriebsformen
des
Buchhandels</td><td style="vertical-align: top; text-align: right;" class="htmltd">28</td></tr><tr><td class="htmltd"></td><td style="vertical-align: top;" class="htmltd">1.5</td><td colspan="4" style="vertical-align: top;" class="htmltd">Leser
und
Lesen</td><td style="vertical-align: top; text-align: right;" class="htmltd">51</td></tr><tr><td class="htmltd"></td><td style="vertical-align: top;" class="htmltd">1.6</td><td colspan="4" style="vertical-align: top;" class="htmltd">Buchhandel,
Gesetzgeber
und
Öffentliche
Hand</td><td style="vertical-align: top; text-align: right;" class="htmltd">57</td></tr><tr><td class="htmltd"></td><td style="vertical-align: top;" class="htmltd">1.7</td><td colspan="4" style="vertical-align: top;" class="htmltd">Der
Ladenpreis</td><td style="vertical-align: top; text-align: right;" class="htmltd">62</td></tr><tr><td class="htmltd"></td><td style="vertical-align: top;" class="htmltd">1.8</td><td colspan="4" style="vertical-align: top;" class="htmltd">Aktuelle
Situation</td><td style="vertical-align: top; text-align: right;" class="htmltd">70</td></tr><tr><td colspan="7" style="line-height: 4px; font-size: 4px;" class="htmltd"></td></tr><tr><td style="vertical-align: top; font-weight: bold;" class="htmltd">2</td><td colspan="5" style="vertical-align: top; font-weight: bold;" class="htmltd">Zwischen
Logistik
und
Erlebniswelt
-
Arbeitsweise
und
Dienstleistungen
des
Buchhandels</td><td style="text-align: right;" class="htmltd"><span style="font-weight: bold;">79</span></td></tr><tr><td colspan="7" style="line-height: 4px; font-size: 4px;" class="htmltd"></td></tr><tr><td class="htmltd"></td><td style="vertical-align: top;" class="htmltd">2.1</td><td colspan="4" style="vertical-align: top;" class="htmltd">Kunst
der
Verkaufsraumsgestaltung</td><td style="vertical-align: top; text-align: right;" class="htmltd">80</td></tr><tr><td class="htmltd"></td><td style="vertical-align: top;" class="htmltd">2.2</td><td colspan="4" style="vertical-align: top;" class="htmltd">Betriebswirtschaft
als
Steuerungsinstrument
der
Buchhandlung</td><td style="vertical-align: top; text-align: right;" class="htmltd">84</td></tr><tr><td class="htmltd"></td><td style="vertical-align: top;" class="htmltd">2.3</td><td colspan="4" style="vertical-align: top;" class="htmltd">Technik
von
Einkauf
und
Lagerhaltung</td><td style="vertical-align: top; text-align: right;" class="htmltd">92</td></tr><tr><td class="htmltd"></td><td style="vertical-align: top;" class="htmltd">2.4</td><td colspan="4" style="vertical-align: top;" class="htmltd">Marketing
im
Buchhandel</td><td style="vertical-align: top; text-align: right;" class="htmltd">104</td></tr><tr><td class="htmltd"></td><td style="vertical-align: top;" class="htmltd">2.5</td><td colspan="4" style="vertical-align: top;" class="htmltd">Kundenbedienung
und
Kundengespräch</td><td style="vertical-align: top; text-align: right;" class="htmltd">116</td></tr><tr><td class="htmltd"></td><td style="vertical-align: top;" class="htmltd">2.6</td><td colspan="4" style="vertical-align: top;" class="htmltd">Dienstleistungen
des
Buchhandels</td><td style="vertical-align: top; text-align: right;" class="htmltd">118</td></tr><tr><td colspan="7" style="line-height: 4px; font-size: 4px;" class="htmltd"></td></tr><tr><td style="vertical-align: top; font-weight: bold;" class="htmltd">3</td><td colspan="5" style="vertical-align: top; font-weight: bold;" class="htmltd">Knotenpunkte
im
Netz
-
der
Weg
vom
Autor
zum
Leser</td><td style="vertical-align: top; text-align: right; font-weight: bold;" class="htmltd">123</td></tr><tr><td class="htmltd"></td><td style="vertical-align: top;" class="htmltd">3.1</td><td colspan="4" style="vertical-align: top;" class="htmltd">Buchhändlerische
Logistik</td><td style="vertical-align: top; text-align: right;" class="htmltd">124</td></tr><tr><td class="htmltd"></td><td style="vertical-align: top;" class="htmltd">3.2</td><td colspan="4" style="vertical-align: top;" class="htmltd">Zwischenbuchhandel</td><td style="vertical-align: top; text-align: right;" class="htmltd">126</td></tr><tr><td class="htmltd"></td><td style="vertical-align: top;" class="htmltd">3.3</td><td colspan="4" style="vertical-align: top;" class="htmltd">Besonderheiten
im
Rahmen
des
Pressevertriebs</td><td style="vertical-align: top; text-align: right;" class="htmltd">140</td></tr><tr><td class="htmltd"></td><td style="vertical-align: top;" class="htmltd">3.4</td><td colspan="4" style="vertical-align: top;" class="htmltd">Zentrale
logistische
Einrichtungen</td><td style="vertical-align: top; text-align: right;" class="htmltd">140</td></tr><tr><td class="htmltd"></td><td style="vertical-align: top;" class="htmltd">3.4</td><td colspan="4" style="vertical-align: top;" class="htmltd">Informationsquellen</td><td style="vertical-align: top; text-align: right;" class="htmltd">144</td></tr><tr><td class="htmltd"></td><td style="vertical-align: top;" class="htmltd">3.6</td><td colspan="4" style="vertical-align: top;" class="htmltd">Erfahrungsaustausch</td><td style="vertical-align: top; text-align: right;" class="htmltd">154</td></tr><tr><td class="htmltd"></td><td style="vertical-align: top;" class="htmltd">3.7</td><td colspan="4" style="vertical-align: top;" class="htmltd">Börsenverein
des
Deutschen
Buchhandels</td><td style="vertical-align: top; text-align: right;" class="htmltd">155</td></tr><tr><td colspan="7" style="line-height: 4px; font-size: 4px;" class="htmltd"></td></tr><tr><td style="vertical-align: top; font-weight: bold;" class="htmltd">4</td><td colspan="5" style="vertical-align: top; font-weight: bold;" class="htmltd">Händler,
Dienstleister,
Berater
und
Betriebswirte
-
Berufe
im
Buchhandel
und
in
der
Literaturvermittlung</td><td style="text-align: right;" class="htmltd"><span style="font-weight: bold;">163</span></td></tr><tr><td colspan="7" style="line-height: 4px; font-size: 4px;" class="htmltd"></td></tr><tr><td class="htmltd"></td><td style="vertical-align: top;" class="htmltd">4.1</td><td colspan="4" style="vertical-align: top;" class="htmltd">Basisberufe
und
mittleres
Management</td><td style="vertical-align: top; text-align: right;" class="htmltd">165</td></tr><tr><td class="htmltd"></td><td style="vertical-align: top;" class="htmltd">4.2</td><td colspan="4" style="vertical-align: top;" class="htmltd">Bezahlung
im
Buchhandel</td><td style="vertical-align: top; text-align: right;" class="htmltd">170</td></tr><tr><td class="htmltd"></td><td style="vertical-align: top;" class="htmltd">4.3</td><td colspan="4" style="vertical-align: top;" class="htmltd">Management
der
Buchhandlung</td><td style="vertical-align: top; text-align: right;" class="htmltd">171</td></tr><tr><td class="htmltd"></td><td style="vertical-align: top;" class="htmltd">4.4</td><td colspan="4" style="vertical-align: top;" class="htmltd">Vertreter
und
Repräsentanten</td><td style="vertical-align: top; text-align: right;" class="htmltd">173</td></tr><tr><td class="htmltd"></td><td style="vertical-align: top;" class="htmltd">4.5</td><td colspan="4" style="vertical-align: top;" class="htmltd">Weitere
Berufe
in
der
Literaturvermittlung</td><td style="vertical-align: top; text-align: right;" class="htmltd">174</td></tr><tr><td class="htmltd"></td><td style="vertical-align: top;" class="htmltd">4.6</td><td colspan="4" style="vertical-align: top;" class="htmltd">Berufliche
Aus-,
Weiter-
und
Fortbildung</td><td style="vertical-align: top; text-align: right;" class="htmltd">175</td></tr><tr><td colspan="7" style="line-height: 4px; font-size: 4px;" class="htmltd"></td></tr><tr><td style="vertical-align: top; font-weight: bold;" class="htmltd">5</td><td colspan="5" style="vertical-align: top; font-weight: bold;" class="htmltd">Fiction
und
Non-Fiction
-
Bücher,
Zeitschriften,
Medien
und
Zusatzsortimente</td><td style="text-align: right;" class="htmltd"><span style="font-weight: bold;">183</span></td></tr><tr><td colspan="7" style="line-height: 4px; font-size: 4px;" class="htmltd"></td></tr><tr><td class="htmltd"></td><td style="vertical-align: top;" class="htmltd">5.1</td><td colspan="4" style="vertical-align: top;" class="htmltd">Gegenstände
des
Buchhandels</td><td style="vertical-align: top; text-align: right;" class="htmltd">184</td></tr><tr><td class="htmltd"></td><td style="vertical-align: top;" class="htmltd">5.2</td><td colspan="4" style="vertical-align: top;" class="htmltd">Warengruppen
und
ihre
Umsatzanteile</td><td style="vertical-align: top; text-align: right;" class="htmltd">191</td></tr><tr><td class="htmltd"></td><td style="vertical-align: top;" class="htmltd">5.3</td><td colspan="4" style="vertical-align: top;" class="htmltd">Lebenszyklus
der
Printmedien:
Erscheinungsweise,
Aktualität
und
Lebensdauer</td><td style="vertical-align: top; text-align: right;" class="htmltd">202</td></tr><tr><td class="htmltd"></td><td style="vertical-align: top;" class="htmltd">5.4</td><td colspan="4" style="vertical-align: top;" class="htmltd">Bibliografische
Datenbanken</td><td style="vertical-align: top; text-align: right;" class="htmltd">209</td></tr><tr><td class="htmltd"></td><td style="vertical-align: top;" class="htmltd">5.5</td><td colspan="4" style="vertical-align: top;" class="htmltd">Bücher
zum
Sammeln</td><td style="vertical-align: top; text-align: right;" class="htmltd">219</td></tr><tr><td class="htmltd"></td><td style="vertical-align: top;" class="htmltd">5.6</td><td colspan="4" style="vertical-align: top;" class="htmltd">Bibliothekswesen</td><td style="vertical-align: top; text-align: right;" class="htmltd">221</td></tr><tr><td class="htmltd"></td><td style="vertical-align: top;" class="htmltd">5.7</td><td colspan="4" style="vertical-align: top;" class="htmltd">Die
Zukunft
des
Buches
in
der
Gesellschaft
von
morgen</td><td style="vertical-align: top; text-align: right;" class="htmltd">224</td></tr><tr><td colspan="7" style="line-height: 4px; font-size: 4px;" class="htmltd"></td></tr><tr><td colspan="6" style="vertical-align: top; font-weight: bold;" class="htmltd">Verzeichnis
weiterführender
Literatur</td><td style="vertical-align: top; text-align: right; font-weight: bold;" class="htmltd">229</td></tr><tr><td colspan="7" style="line-height: 4px; font-size: 4px;" class="htmltd"></td></tr><tr><td colspan="6" style="vertical-align: top; font-weight: bold;" class="htmltd">Abbildungen/Abbildungsverzeichnis</td><td style="vertical-align: top; text-align: right; font-weight: bold;" class="htmltd">233</td></tr><tr><td colspan="7" style="line-height: 4px; font-size: 4px;" class="htmltd"></td></tr><tr><td colspan="6" style="vertical-align: top; font-weight: bold;" class="htmltd">Sachregister</td><td style="vertical-align: top; text-align: right; font-weight: bold;" class="htmltd">235</td></tr></tbody></table><br /><br /><br /></p>
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