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				<div style="text-align:left;margin-bottom:20px;">  		</div><span itemprop="name" class="title">Warengruppen im Buchhandel<br></span><span class="subtitle">Grundlagen ? Allgemeines Sortiment ? Fachbuch<br></span><p>Autoren:<br><span itemprop="author" class="author"><b>Klaus-W. Bramann, Schikowski. Michael, M. Buchmann</b></span></p><p>Verlag:<br><b itemprop="publisher">Bramann Dr. Klaus-Wilhelm</b>&nbsp;&nbsp;<a onclick="SearchPublEnt(62001)" href="#">Weitere Titel dieses Verlages anzeigen</a></p>		
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<span class="notbold">Erschienen: </span>Juli 2011<br><span class="notbold">Seiten: </span>380<br><span class="notbold">Sprache: </span>Deutsch<br><span class="notbold">Preis: </span>32.00 €<br>
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						<div class="right-td"><span class="notbold">Ma&szlig;e: </span>233x159x32<br><span class="notbold">Einband: </span>Gebundene Ausgabe<br><span class="notbold">Reihe: </span>Edition Buchhandel<br><span class="notbold">ISBN: </span>9783934054240			</div>
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						<h1><a href="_9783934054240_inhalt.html">Inhaltsverzeichnis</a></h1>
						<p><table><tr><td></td><td>Vorwort</td><td>9</td></tr><tr><td></td><td>i Grundlagen der Warengruppen</td><td>13</td></tr><tr><td>1.1</td><td>Gliederungsmöglichkeiten im Sortiment (Klaus-W. Bramann)</td><td>14</td></tr><tr><td>1.1.1</td><td>Sachgruppen versus Warengruppen</td><td>14</td></tr><tr><td>1.1.2</td><td>Die einheitliche Warengruppensystematik (WGS neu)</td><td>19</td></tr><tr><td>1.1.3</td><td>Systematik am Point-of-Sale</td><td>22</td></tr><tr><td></td><td>1.2 Sozialgeschichtliche und ökonomische Grundlagen der Warengruppen</td><td></td></tr><tr><td></td><td>(Michael Schikowski)</td><td>24</td></tr><tr><td>1.2.1</td><td>Non-Books in der Buchhandlung</td><td>26</td></tr><tr><td>1.2.2</td><td>Konjunkturzyklen und Sortimentseinkauf</td><td>32</td></tr><tr><td>1.2.3</td><td>Inhalte werden Content, Bücher werden E-Books</td><td>34</td></tr><tr><td>1.2.4</td><td>Individualität, Habitus und gesellschaftliches Milieu</td><td>38</td></tr><tr><td>1.2.5</td><td>Unterhaltungsindustrie</td><td>41</td></tr><tr><td>1.2.6</td><td>Zusammenfassung und Ausblick</td><td>44</td></tr><tr><td>1.3</td><td>Verlage und ihre Imprints (Klaus-W. Bramann)</td><td>45</td></tr><tr><td>1.3.1</td><td>Verlagstypologien</td><td>47</td></tr><tr><td>1.3.2</td><td>Aktuelle Zahlen der Verlagsbranche</td><td>51</td></tr><tr><td>1.3.3</td><td>Programmpolitik und Imprints</td><td>53</td></tr><tr><td>1.3.4</td><td>Publikumsverlage</td><td>59</td></tr><tr><td>1.3.5</td><td>Verlage für Fachinformationen und Wissenschaft</td><td>60</td></tr><tr><td>1.3.6</td><td>Verlage für Bildungsmedien</td><td>62</td></tr><tr><td></td><td>1.4 Sachbuch, Ratgeber, Fachbuch - Unterschiede und Überschneidungen</td><td></td></tr><tr><td></td><td>(Michael Schikowski)</td><td>63</td></tr><tr><td>1.4.1</td><td>Bestimmung des Sachbuchs über seinen Inhalt und seine Funktion</td><td>66</td></tr><tr><td>1.4.2</td><td>Bestimmung des Sachbuchs aus der buchhändlerischen Praxis</td><td>69</td></tr><tr><td>1.4.3</td><td>Die Grundformen des Sachbuchs</td><td>73</td></tr><tr><td>1.4.4</td><td>Sachbücher in der Verlagswerbung</td><td>82</td></tr><tr><td>1.4.5</td><td>Ratgeber</td><td>84</td></tr><tr><td>1.4.6</td><td>Fachbücher</td><td>91</td></tr><tr><td>1.5</td><td>Systematik der wissenschaftlichen Disziplinen (Michael Buchmann)</td><td>94</td></tr><tr><td>1.5.1</td><td>Einteilung der wissenschaftlichen Disziplinen</td><td>96</td></tr><tr><td>1.5.2</td><td>Prinzipien der Wissenschaft</td><td>103</td></tr><tr><td>1.5.3</td><td>Methoden der Wissenschaft</td><td>10</td></tr><tr><td>1..4</td><td>Wandel in der Wissenschaft</td><td>110</td></tr><tr><td>1.</td><td>Editionsformen wissenschaftlicher Publizistik (Michael Buchmann)</td><td>113</td></tr><tr><td>1.6.1</td><td>Funktionen wissenschaftlicher Texte</td><td>114</td></tr><tr><td>1.6.2</td><td>Merkmale wissenschaftlicher Texte</td><td>116</td></tr><tr><td>1.6.3</td><td>Gattungen wissenschaftlicher Texte</td><td>119</td></tr><tr><td>1.6.4</td><td>Wissenschaftliche Titel im Sortiment</td><td>125</td></tr><tr><td>1.6.5</td><td>Tendenzen auf dem Markt für wissenschaftliche Bücher</td><td>127</td></tr><tr><td></td><td>1.7 Orientierungshilfen im Sortiment - Charts und Literaturpreise</td><td></td></tr><tr><td></td><td>(Klaus-W. Bramann)</td><td>130</td></tr><tr><td>1.7.1</td><td>Bestsellerlisten</td><td>131</td></tr><tr><td>1.7.2</td><td>Bestenlisten</td><td>139</td></tr><tr><td>1.7.3</td><td>Literaturpreise</td><td>140</td></tr><tr><td>1.7.4</td><td>Tipps zum Weiterlesen</td><td>151</td></tr><tr><td></td><td>Fragen zu Kapitel 1</td><td>151</td></tr><tr><td>2</td><td>Allgemeines Sortiment</td><td>153</td></tr><tr><td>2.1.</td><td>Belletristik (Peter Cremer)</td><td>154</td></tr><tr><td>2.1.1</td><td>Aktuelle Marktsituation</td><td>156</td></tr><tr><td>2.1.2</td><td>Verlagslandschaft</td><td>157</td></tr><tr><td>2.1.3</td><td>Schöne Buchreihen</td><td>160</td></tr><tr><td>2.1.4</td><td>Aktuelle Trends: Krimis, Fantasy, All-Age-Literatur</td><td>163</td></tr><tr><td>2.1.5</td><td>Belletristik goes online</td><td>169</td></tr><tr><td>2.1.6</td><td>Epilog</td><td>172</td></tr><tr><td>2.1.7</td><td>Infoquellen und Tipps zum Weiterlesen</td><td>172</td></tr><tr><td>2.2</td><td>Taschenbuch (Klaus-W. Bramann)</td><td>173</td></tr><tr><td>2.2.1</td><td>Besonderheiten des Taschenbuchs</td><td>174</td></tr><tr><td>2.2.2</td><td>Aktuelle Tendenzen im Taschenbuchmarkt</td><td>177</td></tr><tr><td>2.2.3</td><td>Ordnungsmöglichkeiten</td><td>178</td></tr><tr><td>2.2.4</td><td>Taschenbuchverlage</td><td>180</td></tr><tr><td>2.2.5</td><td>Infoquellen und Tipps zum Weiterlesen</td><td>181</td></tr><tr><td>2.3</td><td>Hörbuch (Christine Härle, Michaela von Koenigsmarck)</td><td>182</td></tr><tr><td>2.3.1</td><td>Aktuelle Marktsituation</td><td>182</td></tr><tr><td>2.3.2</td><td>Verlagslandschaft</td><td>184</td></tr><tr><td>2.3.3</td><td>Internet-Piraterie und Kopierschutz</td><td>186</td></tr><tr><td>2.3.4</td><td>Hörbuchformate</td><td>188</td></tr><tr><td>2.3.5</td><td>Hörbücher im Sortiment</td><td>189</td></tr><tr><td>2.3.6</td><td>Infoquellen und Tipps zum Weiterlesen</td><td>196</td></tr><tr><td>2.4</td><td>Kinder- und Jugendbuch (Heike Farr)</td><td>196</td></tr><tr><td>2.4.1</td><td>Aktuelle Marktsituation</td><td>198</td></tr><tr><td>2.4.2</td><td>Eine kleine Geschichte des Kinder- und Jugendbuchs</td><td>200</td></tr><tr><td>2.4.3</td><td>Bilderbücher</td><td>201</td></tr><tr><td>2.4.4</td><td>Erzählende Kinder- und Jugendliteratur</td><td>204</td></tr><tr><td>2.4.5</td><td>Sachbücher</td><td>209</td></tr><tr><td>2.4.</td><td>Infoquellen und Tipps zum Weiterlesen</td><td>211</td></tr><tr><td>2.5</td><td>Comics (Wolle Strzyz)</td><td>212</td></tr><tr><td>2.5.1</td><td>Aktuelle Marktsituation</td><td>213</td></tr><tr><td>2.5.2</td><td>Lagerordnung</td><td>214</td></tr><tr><td>2.5.3</td><td>Trends im Comicmarkt</td><td>219</td></tr><tr><td>2.5.4</td><td>Non-Books</td><td>221</td></tr><tr><td>2.5.5</td><td>Infoquellen und Tipps zum Weiterlesen</td><td>222</td></tr><tr><td>2.5.6</td><td>Begriffe - kurz erklärt</td><td>222</td></tr><tr><td>2.6</td><td>Ratgeber (Michael Schikowski)</td><td>223</td></tr><tr><td>2.6.1</td><td>Ratgeber im Zeitalter des Internets</td><td>227</td></tr><tr><td>2.6.2</td><td>Lebenshilfe und Alltag</td><td>229</td></tr><tr><td>2.6.3</td><td>Gesundheit</td><td>232</td></tr><tr><td>2.6.4</td><td>Essen und Trinken</td><td>235</td></tr><tr><td>2.6.5</td><td>Infoquellen und Tipps zum Weiterlesen</td><td>239</td></tr><tr><td>2.6.6</td><td>Begriffe - kurz erklärt</td><td>240</td></tr><tr><td>2.7</td><td>Reise (Gerhard Heimler)</td><td>242</td></tr><tr><td>2.7.1</td><td>Reiseführer</td><td>247</td></tr><tr><td>2.7.2</td><td>Landkarten, Atlanten und Globen</td><td>253</td></tr><tr><td>2.7.3</td><td>Begriffe - kurz erklärt</td><td>260</td></tr><tr><td>2.8</td><td>Biografie (Michael Schikowski)</td><td>263</td></tr><tr><td>2.8.1</td><td>Formen der Biografie</td><td>266</td></tr><tr><td>2.8.2</td><td>Zuordnungsprobleme: Biografie, Rollenprosa und Memoir</td><td>268</td></tr><tr><td>2.8.3</td><td>Infoquellen und Tipps zum Weiterlesen</td><td>269</td></tr><tr><td>2.9</td><td>Kunst - Literatur - Musik - Film/Theater (Michael Schikowski)</td><td>270</td></tr><tr><td>2.9.1</td><td>Kunst</td><td>272</td></tr><tr><td>2.9.2</td><td>Literatur</td><td>274</td></tr><tr><td>2.9.3</td><td>Musik</td><td>276</td></tr><tr><td>2.9.4</td><td>Film und Theater</td><td>278</td></tr><tr><td>2.10</td><td>Zeitgeschichte (Michael Schikowski)</td><td>279</td></tr><tr><td>2.10.1</td><td>Politik</td><td>281</td></tr><tr><td>2.10.2</td><td>Gesellschaft</td><td>283</td></tr><tr><td>2.10.3</td><td>Wirtschaft</td><td>285</td></tr><tr><td>2.10.4</td><td>Naturwissenschaften</td><td>286</td></tr><tr><td>2.11</td><td>Geschichte (Michael Schikowski)</td><td>289</td></tr><tr><td>2.11.1</td><td>Kulturwissenschaft ......................................—</td><td>291</td></tr><tr><td>2.11.2</td><td>Aktuelle Tendenzen</td><td>292</td></tr><tr><td>2.12</td><td>Schule und Lernen (Jürgen Lemke und Klaus-W. Bramann)</td><td>294</td></tr><tr><td>2.12.1</td><td>Aktuelle Marktsituation</td><td>298</td></tr><tr><td>2.12.2</td><td>Bildungslandschaft BRD</td><td>299</td></tr><tr><td>2.12.3</td><td>Lernmittelfreiheit und Schulbuchkauf</td><td>302</td></tr><tr><td>2.12.4</td><td>Lernhilfen und Lernsoftware</td><td>304</td></tr><tr><td>2.12.5</td><td>Infoquellen und Tipps zum Weiterlesen</td><td>307</td></tr><tr><td>2.12.6</td><td>Begriffe - kurz erklärt</td><td>308</td></tr><tr><td>2.13</td><td>Antiquariat (Klaus-W. Bramann)</td><td>310</td></tr><tr><td>2.13.1</td><td>Traditionelles Antiquariat</td><td>311</td></tr><tr><td>2.13.2</td><td>Modernes Antiquariat (MA)</td><td>313</td></tr><tr><td>2.14</td><td>Non-Books (Klaus-W. Bramann)</td><td>317</td></tr><tr><td>2.14.1</td><td>Kalender</td><td>321</td></tr><tr><td>2.14.2</td><td>Filme auf DVD und Blu-Ray</td><td>323</td></tr><tr><td></td><td>Fragen zu Kapitel 2</td><td>325</td></tr><tr><td>3</td><td>Fachbuch</td><td>327</td></tr><tr><td>3.1</td><td>Philosophie (Michael Buchmann)</td><td>329</td></tr><tr><td>3.1.1</td><td>Lagerordnung</td><td>330</td></tr><tr><td>3.1.2</td><td>Philosophie und Kulturwissenschaft</td><td>331</td></tr><tr><td>3.1.3</td><td>Infoquellen und Tipps zum Weiterlesen</td><td>333</td></tr><tr><td>3.1.4</td><td>Begriffe - kurz erklärt</td><td>334</td></tr><tr><td>3.2</td><td>Religion/Theologie (Michael Buchmann)</td><td>335</td></tr><tr><td>3.2.1</td><td>Lagerordnung</td><td>337</td></tr><tr><td>3.2.2</td><td>Quellentexte der Religionen</td><td>339</td></tr><tr><td>3.2.3</td><td>Infoquellen und Tipps zum Weiterlesen</td><td>341</td></tr><tr><td>3.2.4</td><td>Begriffe - kurz erklärt</td><td>342</td></tr><tr><td>3.3</td><td>Recht (Michael Buchmann)</td><td>343</td></tr><tr><td>3.3.1</td><td>Lagerordnung</td><td>345</td></tr><tr><td>3.3.2</td><td>Spezielle Gattungen juristischer Publizistik</td><td>347</td></tr><tr><td>3.3.3.</td><td>Infoquellen und Tipps zum Weiterlesen</td><td>348</td></tr><tr><td>3.4</td><td>Wirtschaft (Michael Buchmann)</td><td>349</td></tr><tr><td>3.4.1</td><td>Lagerordnung</td><td>352</td></tr><tr><td>3.4.2</td><td>Infoquellen und Tipps zum Weiterlesen</td><td>354</td></tr><tr><td>3</td><td>-5 Medizin (Marek Mayer)</td><td>355</td></tr><tr><td>3.5.1</td><td>Lagerordnung</td><td>356</td></tr><tr><td>3.5.2</td><td>Humanmedizin</td><td>358</td></tr><tr><td>3.5.3</td><td>Fachverlage und Studienliteratur</td><td>362</td></tr><tr><td>3.5.4</td><td>Infoquellen und Tipps zum Weiterlesen</td><td>365</td></tr><tr><td>3.5.5</td><td>Begriffe - kurz erklärt</td><td>365</td></tr><tr><td>3.6</td><td>EDV/Informatik (Marek Mayer)</td><td>368</td></tr><tr><td>3.6.1</td><td>Lagerordnung</td><td>372</td></tr><tr><td>3.6.2</td><td>Infoquellen und Tipps zum Weiterlesen</td><td>374</td></tr><tr><td></td><td>Fragen zu Kapitel 3</td><td>375</td></tr><tr><td></td><td>Lösungsteil</td><td>376</td></tr><tr><td></td><td>Sachregister</td><td>379</td></tr><tr><td></td><td></td><td></td></tr></table></p>
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