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				<div style="text-align:left;margin-bottom:20px;">  		</div><span itemprop="name" class="title">Suchmaschinenoptimiert schreiben<br></span><p>Autoren:<br><span itemprop="author" class="author"><b>Heiko Lenz</b></span></p><p>Verlag:<br><b itemprop="publisher">Uvk Verlags </b>&nbsp;&nbsp;<a onclick="SearchPublEnt(59386)" href="#">Weitere Titel dieses Verlages anzeigen</a></p>		
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<span class="notbold">Erschienen: </span>August 2011<br><span class="notbold">Seiten: </span>198<br><span class="notbold">Sprache: </span>Deutsch<br><span class="notbold">Preis: </span>24.99 €<br><span class="notbold">Illustration: </span>60 s/w Abbildungen
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						<div class="right-td"><span class="notbold">Ma&szlig;e: </span>217x148x15<br><span class="notbold">Einband: </span>Taschenbuch<br><span class="notbold">Reihe: </span>Praktischer Journalismus<br><span class="notbold">Zum Buch: </span>GEKL<br><span class="notbold">ISBN: </span>9783867642842			</div>
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						<h1><a href="_9783867642842_inhalt.html">Inhaltsverzeichnis</a></h1>
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Vorwort................................................................................................</td><td></td></tr><tr><td></td><td>1 Grundlagen der Web- und Suchmaschinentechnik..</td><td></td></tr><tr><td></td><td>1.1 Client-Server-Prinzip..............................................................</td><td></td></tr><tr><td></td><td>Domain Name Service.......................................................</td><td></td></tr><tr><td></td><td>1.2 Auszeichnungssprachen.........................................................</td><td></td></tr><tr><td></td><td>1.3 Information Retrieval.............................................................</td><td></td></tr><tr><td></td><td>Aufbau eines HTML-Dokuments....................................</td><td></td></tr><tr><td></td><td>Wortidentifikation...............................................................</td><td></td></tr><tr><td></td><td>Indexierung..........................................................................</td><td></td></tr><tr><td></td><td>Unkontrollierte Vollindexierung......................................</td><td></td></tr><tr><td></td><td>1.4 Verarbeitung von Suchanfragen...........................................</td><td></td></tr><tr><td></td><td>Matching...............................................................................</td><td></td></tr><tr><td></td><td>Identifizierung der natürlichen Sprache..........................</td><td></td></tr><tr><td></td><td>Word Stemming und Mehrwortgruppenidentifikation</td><td></td></tr><tr><td></td><td>Google Caffeine.................................................................</td><td></td></tr><tr><td></td><td>1.5 Bildoptimierungen..................................................................</td><td></td></tr><tr><td></td><td>Google Goggles..................................................................</td><td></td></tr><tr><td></td><td>Ähnliche Bilder ..................................................................</td><td></td></tr><tr><td></td><td>Bing Visual Search..............................................................</td><td></td></tr><tr><td></td><td>2 Aufbau der Trefferliste am Beispiel Google................</td><td></td></tr><tr><td></td><td>2.1 Google-Startseite.....................................................................</td><td></td></tr><tr><td></td><td>Sprachoptionen...................................................................</td><td></td></tr><tr><td></td><td>Google Doodle....................................................................</td><td></td></tr><tr><td></td><td>Suchvorschläge</td><td>4</td></tr><tr><td></td><td>Rechtschreibprüfung</td><td>66</td></tr><tr><td>2.2</td><td>Trefferelemente</td><td>69</td></tr><tr><td>2.3</td><td>Von der richtigen Mischung zu Universal Search</td><td>77</td></tr><tr><td></td><td>Aktualität in der Trefferliste</td><td>80</td></tr><tr><td></td><td>Alternative Suchdienste und Echtzeit-Web</td><td>83</td></tr><tr><td>2.4</td><td>Keyword-Advertising</td><td>86</td></tr><tr><td>3</td><td>Ranking</td><td>93</td></tr><tr><td>3.1</td><td>Fallstudie »spätrömische Dekadenz«</td><td>95</td></tr><tr><td>3.2</td><td>Bedeutung des Suchbegriffs auf der Webseite</td><td>101</td></tr><tr><td></td><td>Worthäufigkeit</td><td>105</td></tr><tr><td></td><td>»Sprechende Links«</td><td>108</td></tr><tr><td></td><td>Besser getrennt als zusammengeschrieben</td><td>109</td></tr><tr><td>3.3</td><td>Usability-Bonus</td><td>110</td></tr><tr><td></td><td>Verständliches vs. suchmaschinenfreundliches Texten</td><td>114</td></tr><tr><td>3.4</td><td>Reputation einer Webseite</td><td>115</td></tr><tr><td></td><td>Link und Linktext in der journalistischen Gebrauchsliteratur</td><td>116</td></tr><tr><td></td><td>Link und Linktext im WWW</td><td>117</td></tr><tr><td></td><td>Google Bombing</td><td>117</td></tr><tr><td></td><td>Link-Popularität</td><td>121</td></tr><tr><td></td><td>PageRank</td><td>122</td></tr><tr><td></td><td>Themenverwandte Verünkung</td><td>123</td></tr><tr><td></td><td>Nofollow-Links</td><td>124</td></tr><tr><td>3.5</td><td>Meta-Tags</td><td>129</td></tr><tr><td></td><td>Meta-Tag »keywords«</td><td>130</td></tr><tr><td></td><td>Meta-Tag »description«</td><td>132</td></tr><tr><td>3.</td><td>TrustRank &amp; Co</td><td>135</td></tr><tr><td></td><td></td><td></td></tr><tr><td>4</td><td>Textsorten auffindbar machen</td><td>141</td></tr><tr><td>4.1</td><td>Nachricht</td><td>142</td></tr><tr><td></td><td>Lead, Vorspann, Teaser</td><td>144</td></tr><tr><td></td><td>Soft News</td><td>148</td></tr><tr><td>4.2</td><td>Reportage</td><td>149</td></tr><tr><td></td><td>Leseanreiz und Paratexte</td><td>155</td></tr><tr><td></td><td>Keyword-Analyse</td><td>157</td></tr><tr><td>4.3</td><td>Kommentar</td><td>164</td></tr><tr><td>4.4</td><td>Glosse</td><td>179</td></tr><tr><td>4.5</td><td>Online-Formate</td><td>183</td></tr><tr><td></td><td>Aktualität in den Massenmedien</td><td>184</td></tr><tr><td></td><td>Google News</td><td>185</td></tr><tr><td></td><td>Literatur</td><td>191</td></tr><tr><td></td><td>Index</td><td>196</td></tr><tr><td></td><td></td><td></td></tr><tr><td></td><td></td><td></td></tr></table></p>
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						$pagesbar = $cont.find(".pages"),
						options = {}, //$frame.data("options"),

						$controls = $cont.find(".controls"),
						$prevButton = $controls.find(".prev"),
						$nextButton = $controls.find(".next"),
						$prevPageButton = $controls.find(".prevPage"),
						$nextPageButton = $controls.find(".nextPage");

					$.extend(options, {
						itemNav: "forceCentered",
						horizontal:1,
						smart: 1,
						activateMiddle: 1,
						activateOn: 'click',
mouseDragging: 1,
touchDragging: 1,
interactive: ['a'],
releaseSwing: 1,
startAt: 0,
//scrollBy: 1, //enable mouse scroll
speed: 500,
elasticBounds: 1,
easing: 'easeOutBack',
dragHandle: 1,
dynamicHandle: 1,
clickBar: 1, 
 //data-options='{ "horizontal":1, "itemNav": "forceCentered", "dragHandle": 1,"dynamicHandle": 1, "dragging": 1, "mouseDragging": 1, "touchDragging": 1, "speed": 500, "clickBar":1, "easing": "easeOutBack"}'
 
 
 						scrollBar: $scrollbar,
						pagesBar: $pagesbar,

						prev: $prevButton,
						next: $nextButton,
						prevPage: $prevPageButton,
						nextPage: $nextPageButton,
						disabledClass: 'btn-disabled'
					});

					
var container = document.getElementById('Photoscroll');
var sly_timer = null;
var sly_img_timer = null;

//imagesLoaded(container, function(){					
					
					// Call sly
					$frame.sly(options, {
					move: function (evn) {
					  if (this.pos.cur > this.pos.end - 1000) CacheNextCovers();  //.max changed to .end
					  if (sly_img_timer) clearTimeout(sly_img_timer);
					  else $('#imgScroll').hide();
					  sly_img_timer = setTimeout(function() { 
						sly_img_timer = null;
						$('#imgScroll').css({width:0});
						$('#imgScroll').css({left:findRightCorner('.slidee li.active')});
						$('#imgScroll').show().animate({ width: 48}, 'fast');
						//$('#imgScroll').show(); 
					  }, 500);
					  for (var i=0; i<this.items.length; i++)
					    {
					    var pos = this.items[i].center - this.pos.cur;
					    if (pos > -3000 && pos < 3000)
					      {
					      $(this.items[i].el.firstChild.childNodes[1]).load(function () {$(this).addClass('imgloaded')});
					      this.items[i].el.firstChild.childNodes[1].src = $(this.items[i].el.firstChild.childNodes[1]).attr('url');
					      }
					    }
 					  }, 
					active: function (evn, item) {
					  if (sly_timer) clearTimeout(sly_timer);
					  sly_timer = setTimeout(function() { sly_timer = null; OpenNewCover()}, 250);
					  }
					});

					// Bind controls
					$cont.find("button").click(function () {

						var action = $(this).data('action'),
							arg = $(this).data('arg');

						switch (action) {
							case 'add':
								var children = $slidee.children().length,
									$item = $('<li>'+children+'</li>');
								$slidee.append($item);
								$frame.sly('reload');
							break;

							case 'remove':
								$slidee.children().slice(-1).remove();
								$frame.sly('reload');
							break;

							default:
								$frame.sly(action, arg);
						}
					});
//});

$().UItoTop({ easingType: 'easeOutQuart' }); 

//Dropdown plugin data
var ddData = [
    {
        text: "Suche in Titel, Autor, Verlag",
        value: 0,
        selected: false,
        description: "",
        imageSrc: ""
    },
    {
        text: "Suche auch im Buchinhalt",
        value: 1,
        selected: false,
        description: "Durchsucht auch Inhaltsverzeichnisse, Register, Klappentexte, Vorworte, Autoreninformationen",
        imageSrc: ""
    }
];

var SearchArea = 0;

$('#selectDropdown').ddslick({
    data: ddData,
    width: 100,
    imagePosition: "left",
    selectText: "Suche in",
        defaultSelectedIndex: 0,
        truncateDescription: true,
        showSelectedHTML: false,	
	
	
    onSelected: function (data) {
        if (SearchArea != data.selectedIndex)
          {
          SearchArea = data.selectedIndex;
          Search();
          }
    }
});

var GoToCart = 1;	// 0 = remember, 1 = direct
var NoCart = 0;
var count_max = 0;
var lang_filter = -1;
  
  </script>
  
  

  
  
  
  <!-- end scripts -->
</body>
</html>