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				<div style="text-align:left;margin-bottom:20px;">  		</div><span itemprop="name" class="title">Medienpsychologie<br></span><p>Autoren:<br><span itemprop="author" class="author"><b>Sabine Trepte, Leonard Reinecke</b></span></p><p>Verlag:<br><b itemprop="publisher">Kohlhammer W.</b>&nbsp;&nbsp;<a onclick="SearchPublEnt(410)" href="#">Weitere Titel dieses Verlages anzeigen</a></p>		
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<span class="notbold">Erschienen: </span>Dezember 2012<br><span class="notbold">Seiten: </span>276<br><span class="notbold">Sprache: </span>Deutsch<br><span class="notbold">Preis: </span>22.90 €<br><span class="notbold">Illustration: </span>15 Abbildungen, 3 Tabellen
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						<div class="right-td"><span class="notbold">Ma&szlig;e: </span>210x149x24<br><span class="notbold">Einband: </span>Taschenbuch<br><span class="notbold">Reihe: </span>Urban-Taschenbücher<br><span class="notbold">ISBN: </span>9783170214385			</div>
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						<h1><a href="_9783170214385_inhalt.html">Inhaltsverzeichnis</a></h1>
						<p><table><tr><td></td><td>Geleitwort</td><td>9</td></tr><tr><td></td><td>Vorwort</td><td>11</td></tr><tr><td>1</td><td>Einleitung</td><td>13</td></tr><tr><td>1.1</td><td>Was ist Medienpsychologie?</td><td>14</td></tr><tr><td>1.2</td><td>Geschichte der Medienpsychologie</td><td>20</td></tr><tr><td>1.3</td><td>Medienpsychologie und Medienwissen</td><td>23</td></tr><tr><td></td><td>Zusammenfassung</td><td>24</td></tr><tr><td></td><td>Literaturempfehlungen</td><td>25</td></tr><tr><td>2</td><td>Methoden der Medienpsychologie</td><td>27</td></tr><tr><td>2.1</td><td>Der Forschungsablauf</td><td>27</td></tr><tr><td>2.2</td><td>Experiment</td><td>29</td></tr><tr><td>2.3</td><td>Befragung</td><td>35</td></tr><tr><td>2.3.1</td><td>Formen der Befragung</td><td>37</td></tr><tr><td>2.3.2</td><td>Vor- und Nachteile von Befragungen</td><td>40</td></tr><tr><td>2.4</td><td>Psychophysiologische Methoden</td><td>42</td></tr><tr><td>2.4.1</td><td>Elektrodermale Aktivität</td><td>43</td></tr><tr><td>2.4.2</td><td>Herzrate</td><td>44</td></tr><tr><td></td><td>3.4.3 Vor- und Nachteile psychophysiologischer</td><td></td></tr><tr><td></td><td>Methoden</td><td>47</td></tr><tr><td>2.5</td><td>Weitere Methoden</td><td>48</td></tr><tr><td>2.5.1</td><td>Inhaltsanalyse</td><td>49</td></tr><tr><td>2.5.1</td><td>Qualitative Verfahren</td><td>50</td></tr><tr><td></td><td>Zusammenfassung</td><td>51</td></tr><tr><td></td><td>Literaturempfehlungen</td><td>51</td></tr><tr><td>3</td><td>Medienselektion</td><td>53</td></tr><tr><td>3.1</td><td>Persönlichkeit und Medienwahl</td><td>4</td></tr><tr><td>3.2</td><td>Medienwahl als Streben nach Konsistenz</td><td>9</td></tr><tr><td>3.3</td><td>Soziale Identität und Medienwahl</td><td>3</td></tr><tr><td>3.4</td><td>Emotionsbezogene Medienwahl</td><td>66</td></tr><tr><td>3.5</td><td>Aktuelle Ansätze zur Medienwahl</td><td>72</td></tr><tr><td></td><td>Zusammenfassung</td><td>74</td></tr><tr><td></td><td>Literaturempfehlungen</td><td>75</td></tr><tr><td>4</td><td>Medienrezeption</td><td>77</td></tr><tr><td>4.1</td><td>Kognitive Verarbeitung von Medienbotschaften----</td><td>77</td></tr><tr><td></td><td>4.1.1 Kognitive Prozesse bei der Nutzung von</td><td></td></tr><tr><td></td><td>Lernmedien</td><td>82</td></tr><tr><td>4.2</td><td>Emotionen bei der Medienrezeption</td><td>88</td></tr><tr><td>4.2.1</td><td>Affective Disposition Theory</td><td>90</td></tr><tr><td>4.2.2</td><td>Excitation Transfer</td><td>94</td></tr><tr><td>4.3</td><td>Unterhaltungserleben</td><td>96</td></tr><tr><td>4.4</td><td>Die Auseinandersetzung mit Medienfiguren</td><td>97</td></tr><tr><td></td><td>4.4.1 Parasoziale Interaktionen und parasoziale</td><td></td></tr><tr><td></td><td>Beziehungen</td><td>98</td></tr><tr><td>4.4.2</td><td>Identifikation mit Medienfiguren</td><td>101</td></tr><tr><td>4.5</td><td>Eintauchen in mediale Welten</td><td>105</td></tr><tr><td>4.5.1</td><td>Involvement</td><td>105</td></tr><tr><td>4.5.2</td><td>Präsenzerleben</td><td>107</td></tr><tr><td>4.5.3</td><td>Flow</td><td>109</td></tr><tr><td></td><td>Zusammenfassung</td><td>112</td></tr><tr><td></td><td>Literaturempfehlungen</td><td>113</td></tr><tr><td>5</td><td>Medienwirkungen</td><td>116</td></tr><tr><td>5.1</td><td>Priming</td><td>116</td></tr><tr><td></td><td>5.2 Sozial-kognitive Theorie der Massen-</td><td></td></tr><tr><td></td><td>kommunikation</td><td>121</td></tr><tr><td>5.3</td><td>Elaboration-Likelihood-Model</td><td>127</td></tr><tr><td>5.4</td><td>Emotionale Desensibilisierung</td><td>133</td></tr><tr><td></td><td>Zusammenfassung</td><td>137</td></tr><tr><td></td><td>Literaturempfehlungen</td><td>138</td></tr><tr><td></td><td><div></td><td></td></tr><tr><td></td><td></div>

6 Medienwirkungen auf aggressives und</td><td></td></tr><tr><td></td><td>prosoziales Verhalten</td><td>140</td></tr><tr><td></td><td>6.1 Die Wirkung von Medien auf aggressives</td><td></td></tr><tr><td></td><td>Verhalten</td><td>140</td></tr><tr><td></td><td>6.1.1 General Aggression Model und kurzfristige</td><td></td></tr><tr><td></td><td>Medienwirkungen</td><td>143</td></tr><tr><td></td><td>6.1.2 General Aggression Model und langfristige</td><td></td></tr><tr><td></td><td>Medienwirkungen</td><td>147</td></tr><tr><td>6.1.3</td><td>Kritik an der Forschung zu Gewaltwirkungen</td><td>149</td></tr><tr><td></td><td>6.2 Die Wirkung von Medien auf prosoziales</td><td></td></tr><tr><td></td><td>Verhalten</td><td>151</td></tr><tr><td></td><td>Zusammenfassung</td><td>155</td></tr><tr><td></td><td>Literaturempfehlungen</td><td>156</td></tr><tr><td>7</td><td>Computervermittelte Kommunikation</td><td>157</td></tr><tr><td>7.1</td><td>Einleitung</td><td>157</td></tr><tr><td></td><td>7.2 Modelle der computervermittelten</td><td></td></tr><tr><td></td><td>Kommunikation</td><td>159</td></tr><tr><td>7.2.1</td><td>Hyperpersonal Model</td><td>164</td></tr><tr><td>7.2.2</td><td>SIDE-Model</td><td>169</td></tr><tr><td>7.3</td><td>Sozial-Kognitive Prozesse der CvK</td><td>173</td></tr><tr><td>7.3.1</td><td>Selbstoffenbarung im Internet</td><td>173</td></tr><tr><td>7.3.2</td><td>Selbstdarstellung im Internet</td><td>175</td></tr><tr><td>7.3.3</td><td>Soziale Beziehungen im Netz</td><td>178</td></tr><tr><td></td><td>Zusammenfassung</td><td>181</td></tr><tr><td></td><td>Literaturempfehlungen</td><td>182</td></tr><tr><td></td><td>8 Mensch-Computer-Interaktion und virtuelle</td><td></td></tr><tr><td></td><td>Umgebungen</td><td>184</td></tr><tr><td>8.1</td><td>Einleitung</td><td>185</td></tr><tr><td>8.2</td><td>Computer als soziale Akteure oder Maschinen?</td><td>187</td></tr><tr><td>8.3</td><td>Gestaltung und Wirkung der MCI</td><td>193</td></tr><tr><td>8.4</td><td>Virtuelle Umgebungen</td><td>197</td></tr><tr><td></td><td>Zusammenfassung</td><td>201</td></tr><tr><td></td><td>Literaturempfehlungen</td><td>203</td></tr><tr><td></td><td><div></td><td></td></tr><tr><td>9</td><td>Medienkompetenz</td><td>204</td></tr><tr><td>9.1</td><td>Einführung und Definition</td><td>205</td></tr><tr><td></td><td>9.2 Das Bielefelder Medienkompetenzmodell</td><td></td></tr><tr><td></td><td>von Baacke</td><td>206</td></tr><tr><td>9.3</td><td>Groebens Prozessmodell der Medienkompetenz</td><td>208</td></tr><tr><td>9.4</td><td>Media Literacy</td><td>211</td></tr><tr><td>9.5</td><td>Die Erfassung der Medienkompetenz</td><td>212</td></tr><tr><td></td><td>9.6 Anwendungsbeispiel: Medienkompetenz älterer</td><td></td></tr><tr><td></td><td>Menschen im Umgang mit dem Internet</td><td>216</td></tr><tr><td></td><td>Zusammenfassung</td><td>217</td></tr><tr><td></td><td>Literaturempfehlungen</td><td>219</td></tr><tr><td>10</td><td>Berufsfelder</td><td>220</td></tr><tr><td>10.1</td><td>Mediaforschung</td><td>220</td></tr><tr><td>10.2</td><td>Medienentwicklung</td><td>225</td></tr><tr><td>10.3</td><td>Marketing</td><td>228</td></tr><tr><td>10.4</td><td>Unternehmensberatung</td><td>231</td></tr><tr><td>10.5</td><td>Coaching, Beratung, Therapie</td><td>233</td></tr><tr><td></td><td>Zusammenfassung</td><td>235</td></tr><tr><td></td><td>Literaturempfehlungen</td><td>236</td></tr><tr><td></td><td>Danksagung</td><td>238</td></tr><tr><td></td><td>Literatur</td><td>239</td></tr><tr><td></td><td>Stichwortverzeichnis</td><td>273</td></tr><tr><td></td><td></td><td></td></tr></table></p>
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				//easing: "easeOutBack" // with jQuery Easing plugin
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		// -----------------------------------------------------------------------------------
		//   Photoslider
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mouseDragging: 1,
touchDragging: 1,
interactive: ['a'],
releaseSwing: 1,
startAt: 0,
//scrollBy: 1, //enable mouse scroll
speed: 500,
elasticBounds: 1,
easing: 'easeOutBack',
dragHandle: 1,
dynamicHandle: 1,
clickBar: 1, 
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					});

					
var container = document.getElementById('Photoscroll');
var sly_timer = null;
var sly_img_timer = null;

//imagesLoaded(container, function(){					
					
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								var children = $slidee.children().length,
									$item = $('<li>'+children+'</li>');
								$slidee.append($item);
								$frame.sly('reload');
							break;

							case 'remove':
								$slidee.children().slice(-1).remove();
								$frame.sly('reload');
							break;

							default:
								$frame.sly(action, arg);
						}
					});
//});

$().UItoTop({ easingType: 'easeOutQuart' }); 

//Dropdown plugin data
var ddData = [
    {
        text: "Suche in Titel, Autor, Verlag",
        value: 0,
        selected: false,
        description: "",
        imageSrc: ""
    },
    {
        text: "Suche auch im Buchinhalt",
        value: 1,
        selected: false,
        description: "Durchsucht auch Inhaltsverzeichnisse, Register, Klappentexte, Vorworte, Autoreninformationen",
        imageSrc: ""
    }
];

var SearchArea = 0;

$('#selectDropdown').ddslick({
    data: ddData,
    width: 100,
    imagePosition: "left",
    selectText: "Suche in",
        defaultSelectedIndex: 0,
        truncateDescription: true,
        showSelectedHTML: false,	
	
	
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