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			<p class="textcut"><a href="/_9783937822457.html"><span class="otherbook-title">Das kleine A - Z der Pressearbeit</span></a></p>
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				<div style="text-align:left;margin-bottom:20px;">  		</div><span itemprop="name" class="title">Bilder, die ins Herz treffen<br></span><span class="subtitle">Pressefotos gestalten, PR-Bilder auswählen<br></span><p>Autoren:<br><span itemprop="author" class="author"><b>Dieter Georg Herbst</b></span></p><p>Verlag:<br><b itemprop="publisher">Falkenberg, Viola Verlag</b>&nbsp;&nbsp;<a onclick="SearchPublEnt(67089)" href="#">Weitere Titel dieses Verlages anzeigen</a></p>		
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<span class="notbold">Erschienen: </span>April 2012<br><span class="notbold">Seiten: </span>205<br><span class="notbold">Sprache: </span>Deutsch<br><span class="notbold">Preis: </span>26.90 €<br><span class="notbold">Illustration: </span>10 farbige Fotos, 20 Fotos
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						<div class="right-td"><span class="notbold">Ma&szlig;e: </span>220x156x20<br><span class="notbold">Einband: </span>Gebundene Ausgabe<br><span class="notbold">ISBN: </span>9783937822495			</div>
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						<h1><a href="_9783937822495_inhalt.html">Inhaltsverzeichnis</a></h1>
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Wer nur auf Texte setzt, erreicht weniger</td><td></td></tr><tr><td></td><td>Einleitung mit 7 Fragen, 7 Antworten</td><td>7</td></tr><tr><td></td><td>1 Bilder waren schon immer wichtig</td><td></td></tr><tr><td></td><td>Menschen sind Augentiere, die lieber schauen als lesen</td><td>13</td></tr><tr><td></td><td>2 Bilder in den PR - Ein Leben im Schatten</td><td></td></tr><tr><td>2.1</td><td>Bedeutung: Entscheidend für den Erfolg</td><td>23</td></tr><tr><td>2.2</td><td>Einsatzbereiche: Bilder wirken überall</td><td>27</td></tr><tr><td>2.3</td><td>Informieren: Wissen verstärken</td><td>29</td></tr><tr><td>2.4</td><td>Stimmung: Gefühle zeigen und auslösen</td><td>33</td></tr><tr><td>2.5</td><td>Ziele: Wie Bilder in den PR wirken</td><td>39</td></tr><tr><td>2.6</td><td>Probleme: Wo es hakt</td><td>45</td></tr><tr><td></td><td>3 Bilder sehen - Ein Puzzle aus Reizen</td><td></td></tr><tr><td>3.1</td><td>Augen: Vom Kontrast zum Impuls</td><td>49</td></tr><tr><td>3.2</td><td>Aufmerksamkeit: Das Tor ins Gehirn</td><td>53</td></tr><tr><td>3.3</td><td>Verarbeiten: Neues mit Altem vergleichen</td><td>69</td></tr><tr><td>3.4</td><td>Speichern: Innere Bilder entstehen</td><td>79</td></tr><tr><td></td><td>4 Bildwirkung - Bilder, die ins Herz treffen</td><td></td></tr><tr><td>4.1</td><td>Gute Gefühle belohnen</td><td>85</td></tr><tr><td>4.2</td><td>Bedürfnisse und Motive berücksichtigen</td><td>87</td></tr><tr><td>4.3</td><td>Geschichten erzählen</td><td>93</td></tr><tr><td>4.4</td><td>Stimmungen transportieren</td><td>101</td></tr><tr><td>4.5</td><td>Beziehungen zeigen</td><td>113</td></tr><tr><td>4.6</td><td>Bekanntes mit Neuem bereichern</td><td>119</td></tr><tr><td></td><td>5 Bildgestaltung - Ideen kreativ umsetzen</td><td></td></tr><tr><td>5.1</td><td>Assoziieren: Schlüsselworte bis Analogien</td><td>125</td></tr><tr><td>5.2</td><td>Bildaufbau: Dynamik durch Linien</td><td>131</td></tr><tr><td>5.3</td><td>Text zum Bild: Zusammen optimal</td><td>141</td></tr><tr><td></td><td>6 Bildeinsatz - Wirkungsvoll platzieren</td><td></td></tr><tr><td>6.1</td><td>Layout: Augenfänger steuern Blickverlauf</td><td>147</td></tr><tr><td>6.2</td><td>Pressebilder: Potentiale nutzen</td><td>151</td></tr><tr><td>6.3</td><td>Dienstleister: Unsichtbares zeigen</td><td>161</td></tr><tr><td></td><td>7 Bildkonzept - Ziele setzen, Erfolg prüfen</td><td></td></tr><tr><td>7.1</td><td>Vier Bausteine: Ein Drehbuch entwickeln</td><td>163</td></tr><tr><td>7.2</td><td>Analyse bis Kreation: Was ist und wird</td><td>165</td></tr><tr><td>7.3</td><td>Kontrolle: Was wurde bewirkt</td><td>167</td></tr><tr><td></td><td>Serviceteil</td><td></td></tr><tr><td></td><td>Checklisten: Bildkonzept, -gestaltung, -fehler</td><td>173</td></tr><tr><td></td><td>Fotografen briefen</td><td>178</td></tr><tr><td></td><td>Adressen, Wettbewerbe, Studien</td><td>180</td></tr><tr><td></td><td>Literatur</td><td>182</td></tr><tr><td></td><td>Fußnoten</td><td>191</td></tr><tr><td></td><td>Über den Autor</td><td>201</td></tr><tr><td></td><td>Stichwortverzeichnis</td><td>203</td></tr><tr><td></td><td></td><td></td></tr></table></p>
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Agenturen 151<br/>AID A 18<br/>Aktivierung 54<br/>Analogien 128<br/>Analyse 165<br>
Assoziationsverfahren 169<br/>Assoziieren 125<br>
Attention Tracking Verfahren 168<br/>Attraktivität 103<br/>Auflösung 154<br/>Aufmerksamkeit 53<br/>Ausschnitt 139<br/>Autonomie 87<br>
<span class="bmhighl">B</span><br>
Bedürfnispyramide 87<br/>Bedürfnisse 87<br/>Befragung 167<br/>Bekanntheit 39<br/>Between-Test 167<br/>Bewegung 134<br/>Bildaussage 153<br/>Bildbeschreibung 155<br/>Bilderteppich 150<br/>Bilderwelten 27<br/>Bildfehler 176<br/>Bildformat 154<br/>Bildgestaltung 175<br/>Bildgröße 150<br/>Bildideen 128<br/>Bildkonzept 163,173<br/>Bildrechte 155<br/>Bildunterschrift 154<br>
Bildwirkung 23,85,168<br/>Blickbewegungen 56<br/>Blicklenkung 133<br/>Blickrichtung 105,149<br/>Blickverlauf 56,136,140,147<br/>Brainstorming 128<br/>Brainwriting 128<br/>Briefing 59,178<br/>Bühnen 94<br>
<span class="bmhighl">D</span><br>
DAX-Konzerne 157<br/>Details 140<br/>Dienstleister 161<br/>Dreidimensional 134<br/>Dynamik 135<br>
<span class="bmhighl">E</span><br>
Einzigartigkeit 75<br/>Erfolgskontrolle 158,167<br/>Erotikreize 65,147<br/>Erregung 87<br/>Experiment 167<br>
<span class="bmhighl">F</span><br>
Farben 136<br/>Fernsehen 19,157<br/>Figur-Grund-Beziehung 132<br/>Figuren 96<br/>Fixation 58,168<br/>Fotomontagen 155<br/>Fototermin 156<br>

<span class="bmhighl">G</span><br>
Gefühle 33<br/>Gehirn 49<br/>Gesicht 50,107<br/>Größe 154<br/>Grundmotive 87<br>
<span class="bmhighl">H</span><br>
Handlung 97<br/>I<br>
Ich-Zustände 114<br/>Image 40,42<br/>Information 29<br/>Informationsaufkommen 54<br/>Informierende Bilder 30<br/>Innere Bilder 40,81<br/>Innovation 45,158<br>
<span class="bmhighl">K</span><br>
Kampagnen 27<br/>Kindchenschema 65,103<br/>Klimawirkung 36<br/>Konflikte 97<br/>Kontrast 49,63,132<br>
<span class="bmhighl">L</span><br>
Layout 147<br/>Linien 133<br/>Logo 156<br>
M<br>
Managerbilder 121<br/>Maslow 87<br/>MAYA-Schwelle 120<br/>Menschen 95,102,110,131<br/>Messen 20<br>
MindMapping 122,128<br/>Mythen 98<br>
<span class="bmhighl">N</span><br>
Neuartig 120<br/>Normabweichung 120<br>
<span class="bmhighl">P</span><br>
Partner 46<br>
Personenschema 104<br/>Planung 166<br/>Porträtbilder 157<br/>Positionierung 37<br/>Post-Test 167<br/>Pressebilder 151<br/>Pretest 167<br>
Projektions verfahren 169<br/>R<br>
Reihenfolge 106<br/>Reiz 61<br>
<span class="bmhighl">S</span><br>
Schärfe 148<br/>Schemata 70<br/>Schlüsselreize 65<br/>Schock-Werbung 66<br/>Schwarz-Weiß-Bilder 136<br/>Sehen 13,49<br/>Sicherheit 87<br/>Sinne 138<br/>Skript 72<br>
Spiegelneurone 111<br/>Stimmungen 101<br/>Storytelling 45,93<br>

<span class="bmhighl">T</span><br>
Text 70,141<br/>Texte 76<br/>Totale 139<br>
Transaktionsanalyse 114<br/>U<br>
Unschärfe 140<br/>V<br>
Vampir-Effekt 65,148<br/>Veranstaltungsfoto 153<br/>Verhalten 42<br/>Vertrauen 41<br/>Vividness 170<br/>Vorstandsbilder 157<br>
<span class="bmhighl">W</span><br>
Webseiten 147<br/>Z<br>
Zeitschriften 19<br/>Zeitungen 19<br/>Zürcher Modell 87<br>
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								$frame.sly(action, arg);
						}
					});
//});

$().UItoTop({ easingType: 'easeOutQuart' }); 

//Dropdown plugin data
var ddData = [
    {
        text: "Suche in Titel, Autor, Verlag",
        value: 0,
        selected: false,
        description: "",
        imageSrc: ""
    },
    {
        text: "Suche auch im Buchinhalt",
        value: 1,
        selected: false,
        description: "Durchsucht auch Inhaltsverzeichnisse, Register, Klappentexte, Vorworte, Autoreninformationen",
        imageSrc: ""
    }
];

var SearchArea = 0;

$('#selectDropdown').ddslick({
    data: ddData,
    width: 100,
    imagePosition: "left",
    selectText: "Suche in",
        defaultSelectedIndex: 0,
        truncateDescription: true,
        showSelectedHTML: false,	
	
	
    onSelected: function (data) {
        if (SearchArea != data.selectedIndex)
          {
          SearchArea = data.selectedIndex;
          Search();
          }
    }
});

var GoToCart = 1;	// 0 = remember, 1 = direct
var NoCart = 0;
var count_max = 0;
var lang_filter = -1;
  
  </script>
  
  

  
  
  
  <!-- end scripts -->
</body>
</html>